Google Trends: Donald Trump and the Polar Vortex, Toni Preckwinkle and Daley for mayor

Donald Trump and Global Warming after Polar Vortex

President Donald Trump constantly receives much attention not only because of the important position he holds, but because of the controversial topics and beliefs he publicly expresses through the media.Throughout the month of January people were interested in searching the media for topics related to Trump and and global warming.

Google Trends, allows for us to compare the search interest in relation to the following terms: “Donald Trump,” “polar vortex,” and “Global Warming” within the last 30 days in Chicago.

While looking at the graphic below one is able to see how the the search interest for Donald Trump was relatively inconsistent from high to low points that didn’t surpass the top 50 index in popularity.  In comparison, the terms “polar vortex” and “global warming” remained relatively constant up until the last week of January.

Comparison of the search interest with the terms “Donald Trump,” “Polar Vortex,” and “Global Warming” within the past 30 days.

During the last week of January, the United States Midwest area received alerts for the extreme weather conditions due to a Polar Vortex. On Jan. 28 Trump reached  his Twitter account to address the weather conditions by saying that we need global warming. This is represented in the graphic with a close peak in search interest for Trump and polar vortex.

On Jan. 30, when residents had to take precautions from the freezing temperatures that hit two-digit degrees below zero, we see a big change in searches in relation to the weather. Polar vortex was searched more than Donald Trump. At the same time, one can see how people increased their searches for global warming as they probably became concerned of such circumstances.

After the dangerous temperatures left the Midwest, the searches declined once again. Donald Trump, on the contrary received more attention as the State of the Union address approached.

Overall, it is inevitable to notice the relationship between the search interest for these three terms as they all connected after Trump’s tweet.

Toni Preckwinkle and Bill Daley are head to head on mayoral election

On Feb. 26 Chicago, the third largest city of the United States, is scheduled to have the officially nonpartisan mayoral election with the largest number of candidates running. Toni Preckwinkle and Bill Daley are two of the 14 candidates that have received much attention from the public through their campaigns and their media coverage.

According to an analysis of Google search data, within the past 12 months both search terms “Toni Preckwinkle” and “Bill Daley” continue to have interchangeable rates in search popularity. Daley has proven to be the most popular search interest between the two candidates since he has reached the 100 peak twice; however, it is difficult to say if the popularity in searches signify if he is the chosen candidate.

Search interest between the terms “Toni Preckwinkle” and “Bill Clinton”

It may seem like Daley stands a better chance of winning the mayoral election due to his family legacy and popularity. However, a recent poll stated that Preckwinkle was leading the race with 12.7 percent and Daley followed with 12.1 percent. The two candidates seem to be head to head in campaign fundings as well.

Ballotpedia, stated that Daley is at the lead with $5.6 million funds reported for his campaign and Preckwinkle with $3.5 million. Beyond the money and the searches, what is most important is what the candidates’ plans are for Chicago. Both have plans towards crime, improving neighborhoods and finances, and education.

In a matter of weeks, we will know who the next mayor is and he/she will probably increase their popularity and media coverage with their new title.


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