Pretty in Pink Lyft isn’t enough to outshine Uber

The graph above shows a comparison of searches between Uber and Lyft.

by Luisa Pimentel

The world of transportation has changed ever since Uber and Lyft emerged to make easy, convenient, and affordable transportation. Both Uber and Lyft have become the new way of getting around the city; however, between both companies one has proven to be the most popular search from the public.

The interactive graph above, provided by Google Trends, shows the comparison of the searched terms “Uber” and “Lyft” since 2013. The graph begins with data from searches after one year of Lyft’s found date. During that time, it was inevitable to notice how Lyft was trending almost as much as Uber which has been around longer.

While both of these options of new transportation function very similar, Uber’s midnight blue logo has proved to be preferred over Lyft’s mesmerizing pink letters. There are various distinctions between Uber and Lyft that can potentially be the reason why people prefer Uber over Lyft.

Uber gives riders many more service options, from economic “uber pool” to premium to handicap accessibilities and food delivery compared to Lyft which only has three main service options. Uber counts with having more affordable prices for riders and thus people always seek to save some money.

From July 2015 to the present day Uber’s searched interaction has remained on the top half of the graph representing its greater popularity than Lyft. In the past five years the gap between Uber and Lyft has only managed to get wider. Lyft definitely must attempt to offer competible prices against Uber as well as it must develop more options for riders to choose from so it can bring real competition to Uber.

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Kanye and Trump’s bitter sweet relationship

This graphic is a representation of the interest in searching for Kanye West and Donald Trump over the past 90 days in the United States.

by Luisa Pimentel

Two of the well-known controversial people over the past few months, Kanye West and Donald Trump, have demonstrated to be fluctuating trending topics in the United States. The graphic above shows the comparison of searches on West and Trump over the last 90 days, data that accounts to the way that both Trump and West keep their names popular.

Being a public figure and keeping their names on the line for people to remember is beneficial for celebrities to maintain popularity, which brings relevance to the decisions they make in posting things on social media to keep people talking and receiving that attention.

Who would have thought that after declaring the intention to run for the presidential office back in 2015, West was going to develop a relationship with current President Trump. Just one day after Kanye West’s pro-Trump unaired monologue in “Saturday Night Live”, West debuted President Trump’s famous “Make America Great Again” baseball cap in a selfie shared on his Instagram account, and the people went wild.

The graph shows how West had this mayor increase in being searched on the internet on September 29 and 30th, just after posting the selfie that shows his support for trump. When sharing such controversial views and posts to the world, it is noticeable to see how the people who shared this will gain reaction and attention from the public.

Being president of the United States is enough for one to be among the most search, but Trump’s controversial views, which he shares to the world through many tweets, has allowed him to be one of the most searched people. Trump, like West, has no hesitation for sharing his beliefs. The graph’s inconstant fluctuation represents how Trump and West gain attention every time they share something new (increase) and decrease when they are idle.