Pretty in Pink Lyft isn’t enough to outshine Uber

The graph above shows a comparison of searches between Uber and Lyft.

by Luisa Pimentel

The world of transportation has changed ever since Uber and Lyft emerged to make easy, convenient, and affordable transportation. Both Uber and Lyft have become the new way of getting around the city; however, between both companies one has proven to be the most popular search from the public.

The interactive graph above, provided by Google Trends, shows the comparison of the searched terms “Uber” and “Lyft” since 2013. The graph begins with data from searches after one year of Lyft’s found date. During that time, it was inevitable to notice how Lyft was trending almost as much as Uber which has been around longer.

While both of these options of new transportation function very similar, Uber’s midnight blue logo has proved to be preferred over Lyft’s mesmerizing pink letters. There are various distinctions between Uber and Lyft that can potentially be the reason why people prefer Uber over Lyft.

Uber gives riders many more service options, from economic “uber pool” to premium to handicap accessibilities and food delivery compared to Lyft which only has three main service options. Uber counts with having more affordable prices for riders and thus people always seek to save some money.

From July 2015 to the present day Uber’s searched interaction has remained on the top half of the graph representing its greater popularity than Lyft. In the past five years the gap between Uber and Lyft has only managed to get wider. Lyft definitely must attempt to offer competible prices against Uber as well as it must develop more options for riders to choose from so it can bring real competition to Uber.

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